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Product Marketing Manager Procurement (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Nov 24, 2021

HRS reinvents how businesses Work, Stay and Pay. Counting more than 5.000 corporations and 40% of Fortune 500 companies in our customer base, HRS has emerged to the most trusted platform of digital software solutions in business travel hospitality worldwide.

The HRS platform is composed of three engines that each optimize one core building block along the corporate hospitality supply chain: Intelligent Procurement, Smart Booking and Invisible Payment. Through the integration of those engines into one large data-driven platform approach, our Lodging-as-a-Service value proposition enhances satisfaction of corporate employees and travelers, delivers the highest grade of process automation for corporate stakeholders and ensures strongest compliance end-to-end.

Job Summary

We are looking for a Germany based Product Marketing Manager (m/fd) who will be in charge of developing the positioning, messaging, competitive differentiation and drive usage of the HRS platform solutions and enable sales and marketing teams to ensure alignment to generate and close opportunities.

Your challenge

  • Leading the development of the value proposition for the HRS Procurement Platform and buyer persona of specific solutions; cascading to all touchpoints and stakeholders to ensure a unified product positioning globally
  • Understanding the industry market trends, business drivers, customer behavior and how the HRS solutions can address customer challenges
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Develop product messaging that differentiates new products and services from others in the market
  • Overseeing content strategy for specific business segments; creating relevant and effective thought leadership and lead generation assets (such as whitepapers, e-books, webinars and articles) to attract, convert and retain customers across different stages of the customer journey
  • Gain insight into customer use of current products, untapped opportunities and buyer personas. Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Communicate the value of new products and services to the sales and marketing teams
  • Working closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on business objectives
  • Speak and present both internally and externally to promote the story of our product

For this exciting mission you are equipped with…

  • Studies in Marketing, Communications or similar relevant field
  • Previous working experience as a Product Marketing Manager for 3+ years in a SAAS organization or for a Procurement organization
  • Vast experience in Product Marketing, Content Marketing, Multi-Channel Marketing, Copy Writing
  • Being a creative thinker with a strategic vision and paying attention to details
  • Ability to connect to connect to stakeholders and customers
  • Having outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Fluent in English

#LI-KW2

Your perspective
You get access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay. Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.


Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  8941


Job Segment: Product Marketing, Marketing Manager, Marketing Communications, Communications, Marketing