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Product Manager / Personalization (m/f/d)

City:  Berlin
Job area:  Product & IT
Job field:  Product & IT
Seniority Level:  Mid-Senior level
Date:  Feb 19, 2021

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are looking for a Cologne or Berlin based Product Manager, Personalization (m/f/d) who is responsible for strategic and ROI based management of our most valuable customer audiences on our marketing ecosystem


Your challenges

  • Shape the vision and execute the strategy for our digital audience management program in context of personalization, loyalization & promotion
  • Analyze and identify high performance user profiles for segmentation in the area of business (and leisure) travel
  • Contribute to the creation of a cross-device segmentation strategy to establish a large pool of user profiles
  • Perform market and user research to introduce new business opportunities (special product (hotel) offers)
  • Work with Product Owners to prioritize and deliver key product initiatives against agreed upon success metrics
  • Execute data-driven marketing initiatives utilizing campaign management tools (performing target group-oriented campaigns & promotions)
  • Work with the data science team to understand the client’s data and collaborate to identify opportunities for improvement in processing efficiencies
  • Ensure a holistic “story-telling” and brand experience approach towards all customer segments, taking psychographics as well as demographics characteristics into account
  • Accountability for effective management of all KPI’s required to determine success


Your commitment

  • Bachelor’s degree in Business Administration with marketing profile is preferred
  • Mnimum 3 years’ experience in product leadership
  • Customer centric and data driven mindset with great interpersonal skills
  • Deep familiarity with digital marketing (acquisition, retention, loyalty, cross-sell, up-sell), multi-channel campaigns and with advertising ecosystems in e-commerce
  • Experienced in the field of A/B testing (preferable with tools like Dynamic Yield)
  • Strong project management background and the ability to drive projects and initiatives from end to end in a matrix organization
  • Creative personality with a strong focus on visual realization of different messages and statements
  • Strong ability to influence and collaborate with multiple teams and stakeholder
  • Working knowledge of Microsoft Office tools and Atlassian Suite
  • Fluency in German and English, spoken and written


Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.

You will work in a modern working environment with flexible working hours and the option to work from home. Our training and further education offers give you plenty of room for your personal growth and individual development.

The small print – want to know more?
Our global company is located in more than 35 locations in all continents and we inspire more than 1.500 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

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