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Content Marketing Manager B2C (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are currently looking for Cologne based Content Marketing Manager B2C (m/f/d) to strenghten our Content Marketing team.

Your challenges

  • Development, planning, production, implementation and analysis of cross-target & target group-specific stories and campaigns for B2C customer segments in line with overall content strategy
  • Creation of channel-specific content for all target group-specific touchpoints (e.g. CRM / email, social media, blogs, website, push messaging, events) in a variety of formats (e.g. newsletter, articles, videos, slide shows, graphics, sales decks, banners) in German and English
  • Optimization of content according to customer needs along the customer journey, SEO-specific requirements and performance KPIs
  • Transfer of HRS Group business and marketing strategy into suitable marketing measures
  • Data-based development and optimization of our customer contact strategy B2C
  • Support in the development and implementation of new, efficient content planning and implementation processes
  • Creation and presentation of reports and analyses with recommendations for action
  • Execution and evaluation of channel-specific A / B tests including evaluation and implementation of best practices in the team
  • Steering of internal and external service providers and agencies
  • Cross-team and cross-departmental project management of national and international marketing campaigns

Your comittment

  • Strong written and verbal communication skills (German & English), native speaker German
  • Minimum of 2 years’ experience in B2C or B2B content creation for multiple channels
  • Analytical mind: strong understanding of data- and performance driven marketing, excited to dive into numbers, ability to transfer strategy into action
  • Creative mind: ability to conceive interesting ideas for new content in various formats, willing to try new ideas to grow and learn
  • Customer focus: strong understanding of the needs of unmanaged business travellers and the industry
  • Experience working with Goodle Analytics, Wordpress, Episerver, Dynacampaign would be advantageous
  • Self-motivated, proactive & hands-on, positive attitude , detail-oriented, well organized, able to thrive in a deadline-driven environment while working on multiple projects simultaneously and independently

Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
You will work in a modern working environment with flexible working hours and the option to work from home. Our training and further education offers give you plenty of room for your personal growth and individual development.



The small print – want to know more?
Our global company is located in more than 35 locations in all continents and we inspire more than 1.500 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

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