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Head of Performance Marketing & Analytics (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are looking for a Cologne based Head of Performance Marketing (m/f/d) who ensures the positioning of all HRS brands with current tools, processes and initiatives of performance marketing. 


Your challenges 

  • Engage valuable customers and increase the number of unique users of HRS’ individual B2b (SME) and B2B (enterprise) services driving overall marketing efficiency, as well as effectiveness through data-driven, integrated Performance Marketing campaigns, in SEA, MetaSearch, and Display channels
  • Lead, coach, and mentor the performance marketing team of SEA, Meta and Display Audience Managers to design, develop, implement, and continuously optimize Performance Marketing campaigns, based on custom audience targeting solutions, advanced campaign management, and sophisticated in-house bid management
  • Identify opportunities to evolve our well-rounded Performance Marketing strategy aligned with all other marketing channels to maximize growth potential, efficiency performance and effectiveness out of the strategy
  • Actively liaise and work together with other marketing channels, Audience Management & CRM teams, as well as Data Scientists and –Engineers to plan, implement and track cross-channel initiatives and projects
  • Establish and foster constant exchange with partners in the ecosystem, such as Google, Facebook, LinkedIn, Bing and technology providers to stay abreast of your area of responsibility


Your commitment 

  • A degree in Business Computer Science, Business Administration, Mathematics or a comparable qualification
  • Multiple years of proven hands-on experience in SEA and Display marketing and retargeting within a fast paced and dynamic market environment
  • Superior technical expertise, project and campaign management capabilities, communications evaluation, relationship skills, and commercial awareness
  • Excellent numerical understanding as well as a high affinity to analytical questions
  • Good track record in dealing with setups catering to B2C/ B2b (SME) as well as B2B (enterprise) audiences
  • Ideally, experience with Marketing Automation, Integrated/ Omnichannel Marketing and Audience Management
  • Fluency in German and English


Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.

You will work in a modern working environment with flexible working hours and the option to work from home. Our training and further education offers give you plenty of room for your personal growth and individual development.

The small print – want to know more?
Our global company is located in more than 35 locations in all continents and we inspire more than 1.500 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

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