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Demand Generation B2B Manager (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Sep 2, 2021

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are looking for a seasoned Demand Generation B2B Manager (m/f/d) to drive market awareness and lead generation.

Our fast paced environment requires an outcomes driven and self-organised marketer who has experience in SAAS services in B2B markets and who can take the lead on developing and executing localised lead acquisition strategies and plans to grow the pipeline, awareness and Revenue goals.
This role provides an opportunity to quickly drive outcomes and grow to own a key part of the marketing organization.


Your Challenge

  • Cooperate with the sales leadership and marketing team to develop and execute regional go-to-market plans and strategies to generate demand and support business goals.
  • Develop campaign architecture to utilise engaging content to guide prospects through the stages of the business cycle building intent and interest for the HRS platform
  • Partner with the product marketing teams to build a repository of local language, persona and market specific content that can be used in multiple channels.
  • Develop and deliver integrated multichannel marketing campaigns focusing on lead generation, lead acceleration and awareness.
  • Work with the team to optimize the website to drive target traffic and take prospects through the customer journey with the right content.
  • Create localization strategies for marketing initiatives to ensure the right message is delivered to the target audience at the regional level.
  • Conduct analysis to continually improve reporting and uncover insights to drive performance improvements.
  • Manage online company events including webinars and other marketing communication programs.
  • Manage relationships with our partner agencies and other service providers.

Your Commitment

  • You have at least 4 years of experience in SaaS or b2b marketing as a hands-on-generalist
  • You’re skilled in marketing to large corporations, e.g. Global F500, financial service institutions, and governments
  • In your previous roles, you targeted C-Levels and decision makers 
  • You master Martech tools & CRM 
  • You’re a creative thinker with outstanding interpersonal skills
  • You’re a self-starter who works efficiently and isn’t afraid to push boundaries
  • You have excellent English communication skills (written and verbal)



The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  9602

Job Segment: Marketing Manager, CRM, Product Marketing, Pre-Sales, Marketing, Technology, Sales