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Growth Marketing Manager B2B (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Jun 5, 2022


HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery.

Beyond cost savings in the global post-pandemic economy, HRS clients gain from an unrivaled focus on essential aspects including safety, security and satisfaction.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets. Founded in 1972, HRS works with 35 percent of the global Fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers. More information at


The Marketing business unit combines a global team of experts, spanning from brand, communications, product marketing, social media as well as latest digital marketing and event capabilities. We are focused on creating next level experiences for our customers, prospects and partners when exploring our value proposition and innovative solutions. We aim to maximize impact of our campaigns and work in cross functional teams together with our sales and product development colleagues. We are driven by a mindset of growth and development, always leveraging latest technologies to support our lead and demand generation. By building and expanding a global network of industry partnerships to expand our thought leadership, we are on an ongoing journey to identify the next best solutions in order to market our products and solutions.


We are looking for a seasoned Growth Marketing Manager B2B (m/f/d) to drive market awareness and lead generation. Our fast paced environment requires an outcomes driven and self-organised marketer who has experience in SAAS services in B2B markets and who can take the lead on developing and executing localised lead acquisition strategies and plans to grow the pipeline, awareness and Revenue goals.
This role provides an opportunity to quickly drive outcomes and grow to own a key part of the marketing organization.


  • Cooperate with the sales leadership and marketing team to develop and execute regional go-to-market plans and strategies to generate demand and support business goals.
  • Develop campaign architecture to utilise engaging content to guide prospects through the stages of the business cycle building intent and interest for the HRS platform.
  • Partner with the product marketing teams to build a repository of local language, persona and market specific content that can be used in multiple channels.
  • Develop and deliver integrated multichannel marketing campaigns focusing on lead generation, lead acceleration and awareness.
  • Work with the team to optimize the website to drive target traffic and take prospects through the customer journey with the right content.
  • Leverage analytics tools and work with webanalytics team to derive data driven insights and drive optimization of content, channels and processes.
  • Conduct analysis to continually improve reporting and uncover insights to drive performance improvements.
  • Create localization strategies for marketing initiatives to ensure the right message is delivered to the target audience at the regional level.
  • Manage online company events including webinars and other marketing communication programs.
  • Manage relationships with our partner agencies and other service providers.


  • You have at least 4 years of experience in SaaS or b2b marketing as a hands-on-generalist
  • You’re skilled in marketing to large corporations, e.g. Global F500, financial service institutions, and governments
  • In your previous roles, you targeted C-Levels and decision makers 
  • You master Martech tools & CRM 
  • You’re a creative thinker with outstanding interpersonal skills
  • You’re a self-starter who works efficiently and isn’t afraid to push boundaries
  • You have excellent English communication skills (written and verbal)


Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.


The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

Req ID:  9602

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