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Online Marketing Manager - SEA (m/f/d)

City:  Köln
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Associate
Date:  Nov 25, 2021

HRS reinvents how businesses Work, Stay and Pay. Counting more than 5.000 corporations and 40% of Fortune 500 companies in our customer base, HRS has emerged to the most trusted platform of digital software solutions in business travel hospitality worldwide.

The HRS platform is composed of three engines that each optimize one core building block along the corporate hospitality supply chain: Intelligent Procurement, Smart Booking and Invisible Payment. Through the integration of those engines into one large data-driven platform approach, our Lodging-as-a-Service value proposition enhances satisfaction of corporate employees and travelers, delivers the highest grade of process automation for corporate stakeholders and ensures strongest compliance end-to-end.

As an Online Marketing Manager (SEA) you are responsible for the operational campaign management with hands-on experience in setting up and optimizing the campaigns herself/himself with appropriate target audiences and bidding strategies.

 

Your challenges

  • Managing the planning and day to day execution of performance and branding SEA campaigns (Analyze &  optimize campaigns)
  • Monitor the competition and identify new approaches for traffic generation and performance improvement
  • Maintain and monitor bids, account daily and monthly reach, CTRs and other important account metrics.
  • Run tests (e.g. ad copy, audiences, etc.), analyze the respective performance and make suggestions based on these findings.
  • Run manual and automated bidding and steer budget to campaigns and their segments based on goals.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other SEA initiatives.
  • Collaborating with our Data Analytics team to manage, optimize or create target audiences.
  • You’ll work closely with the creative team to systematically create new ad content and generate new ideas based on data-driven insights
  • Cooperating with other teams & channels to ensure effective cross-channel strategy and best possible customer journeys


For this exciting mission you are equipped with…

  • University degree
  • Preferable several years’ experience in the fields of E-Commerce and/or Digital Marketing,
  • Fluency in English (spoken and written) and German (optional)
  • Familiar with Google Ads, Bing Ads and Google Analytics
  • Profound knowledge and excellent understanding of all Online-Marketing-Channels and their interrelation as well as their functionalities
  • Knowledge and understanding about all relevant Online-Marketing-KPIs and routine handling of the creation and analysis of reporting’s

Your perspective
You get access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay. Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.


Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  11182


Job Segment: Marketing Manager, Online Marketing, Interactive Marketing, Branding, Marketing