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Head of Growth Marketing (m/f/d)

City:  New York
Job Function:  Corporate Functions
Job Area:  Marketing
Seniority Level:  Mid-Senior level
Date:  May 4, 2023


HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery.

Beyond cost savings in the global post-pandemic economy, HRS clients gain from an unrivaled focus on essential aspects including safety, security and satisfaction.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets, and its groundbreaking Crew & Passengers Solution, which leverages automation to elevate experiences for air and rail operations.

Founded in 1972, HRS works with 35 percent of the global Fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers.


We are looking for an experienced Head of Growth Marketing (m/f/d) to spearhead all growth activities for HRS Stay, Work & Pay. Our fast-paced environment requires an outcome driven and self-organized marketer with a track record of selling SaaS services in the B2B segment and who can take the lead on developing and executing lead acquisition strategies and plans to grow the sales pipeline and achieve Revenue goals. This role will be leading the main acquisition channels of industry events, Website and master the CRM Campaigns.


  • Manage growth, acquisition, and retention strategies and execution across all marketing channels
  • Setup a strong collaboration with Sales and sales steering to build and maintain a healthy and sustainable pipeline
  • Facilitate hand-in-hand collaboration between growth, product, marketing and data to align on the vision and support the execution
  • Set the Demand Generation strategy with the right channel mix of Linkedin, Inmail and CRM (Sales engagement, marketing automation and Events)
  • Define the overall funnel and own the metrics you can put in front of each stage
  • Build the right attribution models and right tracking infrastructure to make it scalable
  • Have a test & learn mindset and be driven to optimize campaigns and processes
  • Oversee the end-to-end process from concept and running campaigns to reporting and learnings with support from your team member who will support your strategy by implementing email marketing, newsletter and website landing pages
  • Maximize the ROI of our own- and third-party event engagements
  • Have extensive experience in Google, and LinkedIn and knowledge of effective landing pages, and content that drives results and moves prospects through the funnel
  • Experienced in paid marketing, ideal candidate is someone who has successfully orchestrated paid programs working within B2B and SaaS, with enterprise offerings


  • 6+ years' experience in driving product revenue growth
  • Consistent background experience in building and leading a team
  • Efficient communication skills
  • Tech, SAAS and B2B background
  • Years of experience using CRM (Microsoft), GA, Project Management Tools (Asana, Jira), WordPress, sound knowledge of SEO and SEA
  • Cost-efficient and self-starter mindset. You're confident to push the boundaries further and you achieve goals effectively 
  • Excellent English communication skills (written and verbal)
  • Location New York area as a must


Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.


Location: either Berlin or Cologne.
An attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

Req ID:  16666

Nearest Major Market: Waterloo

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