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E-mail Marketing Automation Manager (m/f/d)

Datum: 17.11.2021

Standort: Berlin, Mid-Senior level, DE

Unternehmen: HRS Group

As part of the Business Travel Club Marketing division with focus on unmanaged individual business travelers & SME´s for our brands HRS.de & HOTEL.de, we are currently looking for a Cologne or Berlin based E-Mail Marketing Automation Manager (m/f/d). This role is responsible for the automation of value driving marketing campaigns with focus on automated e-mail marketing flows.

 

Your challenges

  • You oversee content strategy to create relevant & effective automated e-mail campaign flows & triggermails along the customer journey to attract, convert and retain our german speaking customers.
  • You develop, execute and steer all aspects of our e-mail based marketing automation strategies from the initial idea to successful implementation & reporting through our next-generation customer data platform
  • You discover opportunities & kick off projects to translate automated e-mail campaign flows into omni-channel campaign setups in close collaboration with other channel stakeholders, Business Intelligence and Web Analytics Teams.

 

For this exciting mission you are equipped with…

  • Digital- and tech-savvy marketer
  • Several years’ experience in the fields of E-Commerce, Digital Marketing and Marketing Automation Experience in building complex automated campaign flows in E-Mail Marketing and other channels
  • Profound knowledge and excellent understanding of all Online-Marketing-Channels and their interrelation as well as their functionalities
  • Knowledge and understanding about all relevant Online-Marketing-KPIs and routine handling of the creation and analysis of reporting’s
  • Creative personality with a focus on visual realization of different messages and statements
  • Ideally: Very Good knowledge of the following or similar software applications and operating systems (e.g. Optimizely, Airship, Dyna Campaign, JIRA, Confluence, MS Office as well as HTML5)
  • Fluent in German and English