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Digital Analyst / Web Analyst (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Sep 4, 2021

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are looking for a Berlin or Cologne based Digital Analyst / Web Analyst (m/f/d) to join our Digital Analytics / Marketing Technology Team.


Your challenges and opportunities
•    Take responsibility for bringing the WebAnalytics reporting to the next level 
•    Support in implementing and maintain group-wide analytics and tracking solutions in coordination with the product and marketing teams
•    Monitor KPIs and proactive derive recommendations for the business teams
•    Support the product and marketing teams by providing adhoc reports and sophisticated analyzes based on the collected data
•    Concept and run sophisticated A/B tests in collaboration with our product team to enhance the customer journey
•    Train colleagues and employees in WebAnalytics topics to create and develop analytics / tech understanding
•    Ensure full GDPR compliance for our tracking systems and build in new requirements
•    Stay up to date on tracking requirements and technology developments


Your commitment
•    A strong motivation to collect, understand and visualize data for different stakeholders
•    Very good knowledge in the field of App/Mobile/Desktop Tracking tools such as Google Analytics, Adobe Analytics or Contentsquare
•    Knowledge of performance marketing channels like SEO, SEA / SEM / PPC / Display / Re-Targeting /RTB are an advantage 
•    Knowledge of programming languages like JavaScript and Python are an advantage, as is the knowledge of BigQuery
•    First experience in A/B testing and tools like Dynamic Yield or Google Optimize is an additional asset
•    Fluency in English, spoken and written


You fit the team if... 

•    You never just click on “accept” on a cookie banner
•    Data means more to you than just numbers
•    Inaccurate data makes you uneasy
•    You constantly sway if GDPR is blessing or curse 
•    You accept the ETP and ITP2.* challenge
•    You can navigate on a treemap 
•    You know that key to a good answer is a good question


What your reward will be
•    Working in a highly agile and motivated Team that strives to support and learn from each other every day
•    The opportunity to shape and enhance the understanding and improvement of our WebAnalytics data
•    Monitoring the customer journey closely and supporting in freeing it of obstacles
•    Being able to conjure a smile on the stakeholders faces with customized reports and visualizations
•    A globally united and mutually responsible HRS family,
•    The chance of thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
•    You will work in a modern working environment with flexible working hours and the option to work from home (during pandemic – fully remote). Our training and further education offers give you plenty of room for your personal growth and individual development.



The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  7263

Job Segment: Channel Marketing, SEM, SEO, Marketing