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Tracking Expert (m/f/d)

City:  Cologne
Job area:  Product & IT
Job field:  Product & IT
Seniority Level:  Mid-Senior level
Date:  Sep 20, 2022


The HRS Business Travel Club (BTC) is based on the Commerce platforms of the well-known hotel portal businesses of and HOTEL.DE that transform into much more than “just” a platform: BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow´s safe, sustainable and upgraded travel experience. The primary purpose of BTC is to create loyalty between HRS and its customers. We envision a Prime like system for Business Travelers, where members get on “golden handcuffs” in exchange for superior benefits and services. Thus, the Club and its products, plays an important role in HRS´s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market.


In the responsible position of the Tracking Expert the future position holder is responsible for maintaining the technology of our tracking and online marketing data.

As a Tacking Expert, you will be responsible for defining the tracking concepts, consulting cross-functionally the execution across our booking funnel, analyzing customer data and introduce dashboards. As a result, we will optimize our marketing activities and will steer our customer experience improvements throughout the product landscape more efficient. Furthermore, you act as change manager adopting continuous market requirements for the entire tracking ecosystem.

The position is located as an important interface between the requirements and needs of customers and business partners and collaborates closely with product development, data and marketing.


  • Foster customer centricity and cross channel thinking
  • Take responsibility for the consistent further development of marketing tech stack with a focus on web/app analytics and tracking systems for our product landscape
  • Implement group-wide web/app analytics and tracking solutions in coordination with the business teams
  • Support the business teams by providing ad-hoc reports and sophisticated analyzes based on the collected data
  • Monitor KPIs and derive recommendations for the business teams
  • Train colleagues and employees in marketing tech topics to create and develop analytics / tech understanding
  • Work with regulatory and policy teams, ensuring data usage and privacy compliance
  • Working closely with Product & Engineering, Automation, and Data Analytics teams to create a 360 ° customer view across all channels, data integrations and analysis to better understand customer behavior


  • A strong experience in developing tracking solutions and implementing them for both Websites and Apps
  • Expert knowledge in the use of common analytics and tracking related tools (preferably GA, GTM, Firebase, Adjust). First experience with GA4 would be a plus.
  • Knowledge about data protection regulations (such as GDPR)
  • Experience in working with Consent & Privacy Management systems like OneTrust
  • A data driven profile who is also commercially minded, with strong analytical skills. Experience creating dashboards for metrics reporting
  • Good understanding of online user behavior analysis
  • Knowledge in MS-Excel and JavaScript, other programming languages are an advantage, as well as an understanding of marketing channels
  • Superb Project Management skills
  • Eager to learn and experiment and not afraid to fail
  • Able to self-analyze failures and put required solutions in place in order to improve
  • Fluency in English, spoken and written


Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.


The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

The option to work remotely full time makes the processes easy going and flexible.

#LI-HL1; #LI-Remote;
Req ID:  12383

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