Data Engineer - Marketing Automation (m/f/d)
We are looking for a Cologne or Berlin based Data Engineer - Marketing Automation (m/f/d) who helps integrating our next-generation Customer Data Platform with Marketing channels, enabling optimal leverage of data finding in marketing campaigns.
Your challenge
- Work on analyzing, understanding, challenging and documenting requirements towards the audience- and data-driven personalization initiatives across multiple marketing channels of HRS Group together with audience experience- and marketing teams.
- Translate requirements into technical designs and ensure integration between Customer Data Platform and marketing channels through state-of-the-art cloud technologies for data engineering.
- Develop reporting solutions helping track campaign success and optimize campaign setup and steering.
- Collaborate with Audience Experience, Content and Data Science teams to develop content fragment performance framework following best-practices, latest trends, and ensuring all marketing communications (email, ppc, display, push notifications) follow the same framework
- Work together with the management team to continuously refine and develop HRS Group’s audience analytics capabilities and audience strategies
Your commitment
- A degree in business computer science, mathematics, business administration, or a comparable qualification.
- Proven hands-on experience in data engineering, frontend development, or marketing automation.
- Superior expertise in JavaScript, HTML, Python, and SQL
- Very good knowledge of marketing automation, customer journey design, and general automation possibilities
- Knowledge of cloud environments such as AWS, GCP, Azure
- Ideally, experience with analytical CRM, CDPs, Marketing Automation, or integrated Sales & Marketing setups.
- Ideally experiences with solutions, such as Kubernetes, Docker, Google BigQuery, and Apache Airflow
- Sound project campaign management capabilities, and commercial awareness.
- Fluent in English.
Your rewards
At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
Our training and further education offers give you plenty of room for your personal growth and individual development.
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