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Marketing Automation Manager (m/f/d)

Datum: 22.02.2021

Standort: Cologne, Mid-Senior level, DE, 50668

Unternehmen: HRS Group

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile,


We are looking for a Berlin or Cologne based Marketing Tech Manager (m/f/d) to further develop our marketing tech stack.


Your challenge

  • Take responsibility for the consistent further development of HRS marketing tech stack with a focus on analytics and tracking systems in the apps/mobile/desktop area
  • Implement and maintain group-wide app/mobile/Desktop web analytics and tracking solutions in coordination with the business teams
  • Support the business teams by providing adhoc reports and sophisticated analyzes based on the collected data
  • Monitor KPIs and derive recommendations for the business teams
  • Train colleagues and employees in marketing tech topics to create and develop analytics / tech understanding


Your commitment

  • A degree in (business) mathematics, informatics, engineering or similar
  • Experience in the development and implementation of app/mobile web tracking solutions
  • Very good knowledge in the field of App/Mobile/Desktop Tracking tools such as Google Analytics, Google Tag Manager, Google Firebase, MMPs
  • Good knowledge of performance marketing channels like SEO, SEA / SEM / PPC, Display / Re-Targeting / RTB on desktop and mobile
  • Good knowledge of MS-Excel and JavaScript, knowledge of other programming languages an advantage
  • Fluency in English, spoken and written




Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
Our training and further education offers give you plenty of room for your personal growth and individual development.