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Marketing Automation Manager (m/f/d)

Datum: 13.09.2021

Standort: Cologne, Mid-Senior level, DE

Unternehmen: HRS Group

As part of the Business Traveller Club Marketing division with focus on unmanaged individual business travelers & SME´s for our brands HRS.de & HOTEL.de, we are currently looking for a Cologne or Berlin based Marketing Automation Manager (m/f/d). This role is responsible for the automation of value driving marketing campaigns via our next-generation customer data platform with focus on automated e-mail marketing flows.

 

Your challenge

  • You develop, execute and steer all aspects of our omni-channel marketing automation strategies from the initial idea to successful implementation through our next-generation customer data platform
  • Within an agile Team you ensure Segmentation, Messaging, Content, Imagery, Customer Journey and Reporting of automated campaigns
  • You have a technical understanding of complex automated campaign setups and are able to build templates (e.g. Email) for automated campaign flows.
  • You work closely with our Audience Experience and Data Science Colleagues to analyze and identify potential automated campaign opportunities especially for our club members & high potential customer segments, to be implemented on all paid and owned marketing channels  

 

Your commitment 

  • Highly driven, digital- and tech-savvy marketer
  • Several years’ experience in the fields of E-Commerce, Digital Marketing and Marketing Automation Experience in building complex automated campaign flows in E-Mail Marketing and other channels
  • Profound knowledge and excellent understanding of all Online-Marketing-Channels and their interrelation as well as their functionalities
  • Knowledge and understanding about all relevant Online-Marketing-KPIs and routine handling of the creation and analysis of reporting’s
  • Creative personality with a focus on visual realization of different messages and statements
  • Ideally: Very good knowledge of all popular software applications and operating systems (e.g. Episerver, Airship, Wordpress, Adobe Photoshop, JIRA, Confluence, MS Office) as well as HTML5
  • Fluent in German and English  

 

Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
Our training and further education offers give you plenty of room for your personal growth and individual development.

 

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