Sales Development Representative (SDR) (all genders)

City:  Cologne
Job Function:  Sales
Job Area:  Sales
Seniority Level:  Associate
Date:  Mar 29, 2024


HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay.

ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations.

TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers.

In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers.

Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value.

HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains.

Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.


With a strategic roadmap our global sales organization is able to ensure the highest level of  consulting, delivery and operational excellence. Furthermore, the kind of top level standards is ensured by applying the global standard methodologies and data-driven quarterly business reviews (QBR) with the clients.


We are looking for a Sales Development Representative (all genders) at HRS, your primary responsibility is to identify and generate new business opportunities within large enterprise organizations. You will proactively reach out to potential clients, qualify leads, and initiate the sales process. This role is critical for driving growth within the enterprise segment and requires strong communication and prospecting skills.The position will be located in Germany.


Prospecting and Lead Generation:
•    Research and identify potential enterprise-level clients within the assigned territory or industry.
•    Use various lead generation techniques, including cold calling, email outreach, social selling, and networking, to initiate contact.

Lead Qualification:
•    Engage with leads to understand their needs, challenges, and potential fit for our SaaS solutions.
•    Qualify leads based on defined criteria, ensuring they meet the requirements for further engagement.

Sales Outreach:
•    Initiate outbound sales calls, emails, and other communication methods to introduce our SaaS solutions and value proposition.
•    Clearly articulate the benefits and features of our SaaS products.

Sales Development:
•    Collaborate with the sales team to develop and execute sales strategies for enterprise accounts.
•    Identify key decision-makers and influencers within target organizations.

Lead Nurturing:
•    Build and maintain relationships with leads, providing information, answering questions, and addressing concerns.
•    Educate leads about our SaaS solutions and their potential impact on their organization.

Sales Reporting:
•    Maintain accurate records of all prospecting and lead qualification activities using CRM software.
•    Provide regular reports and updates to the sales and management teams.

Market and Competitive Analysis:
•    Stay informed about industry trends, market conditions, and competitors' offerings.
•    Use market insights to refine sales strategies and messaging.


  • A minimum of 2 years of experience in a sales development or sales role, preferably within the SaaS industry. 
  • Strong understanding of the SaaS industry, including market trends and competitive landscape.
  • Excellent communication, negotiation, and interpersonal skills.
  • Results-oriented mindset with a focus on lead generation and qualification.
  • Ability to work independently and prioritize tasks effectively.
  • Proficiency in using CRM software and sales tools.
  • Willingness to adapt to changing market conditions and client needs.
  • Fluency in German and English, spoken and written


Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.


The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

Req ID:  17474

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