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Technical Marketing & Sales Automation Manager (m/f/d)

City:  Cologne
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Sep 11, 2021

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

We are looking for a Cologne or Berlin based Technical Marketing & Sales Automation Manager (m/f/d) who is responsible for the technical automation of value driving marketing & sales campaigns.


Your challenge


  • You develop, execute, and steer all aspects of our omni-channel marketing & sales automation strategies from technical point of view to ensure an end-2-end technical setup which supports all marketing & sales initiatives.
  • Within an agile team you ensure a scalable technical setup in terms of segmentation, messaging, content, imagery, customer journey, automated programs/campaigns, and reporting.
  • You have a technical understanding of complex automated campaign setups and are able to build templates (e.g., Email & Landing pages) for automated campaign flows.
  • You work closely with our CRM, Marketing, Steering & Data Science Colleagues to analyze and identify potential automated campaign opportunities, implemented on all paid and owned marketing channels.  

Your commitment 

  • Highly driven, digital- and tech-savvy marketer
  • Several years’ experience in the fields of E-Commerce, Digital Marketing and Marketing Automation Experience in building complex technical automated campaign flows in E-Mail Marketing and other channels
  • Profound Knowledge and excellent understanding of all Online-Marketing-Channels and their interrelation as well as their functionalities
  • Knowledge and understanding about all relevant Online-Marketing-KPIs and routine handling of the creation and analysis of reporting’s.
  • Creative personality with a focus on technical realization of different messages and statements Ideally
  • Very good knowledge of all popular software applications and operating systems (e.g. MS Office, Act-On Marketing Automation, Microsoft Dynamics CRM) as well as HTML5
  • Fluent in German and English  


Your rewards

At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day.
Our training and further education offers give you plenty of room for your personal growth and individual development.



The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  8321

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