Data Analyst - Google Ecosystem (all genders)

BUSINESS TRAVEL CLUB

The HRS Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of HRS.de and HOTEL.DE that gradually transform into much more than “just” a platform. BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow´s upgraded travel experience. The goal of BTC is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management. Thus, BTC and its products, plays an important role in HRS´s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market. Your mission is to further develop and shape the "The HRS Business Travel Club" and its solutions and make it the next innovation of the HRS Group together with a great team.

POSITION

As a Technical Product Analyst (all genders), you will play a key role in our organization by being accountable for the comprehensive tracking and analytics of our web and app products. Your responsibilities will include crafting, implementing, and enhancing tracking and measurement strategies to ensure optimal performance. You will serve as the primary liaison for various departments including Product Management, Marketing, and Customer Experience (CX), focusing on data collection and analysis. Your role will also involve providing high transparency regarding Key Performance Indicators (KPIs) and data-driven insights, maintaining tracking integrity through diligent quality assurance and monitoring with every product update. Additionally, you will analyze user behavior and communicate actionable insights to stakeholders, playing a crucial role in the decision-making process.

CHALLENGE

• Implement and refine app and web tracking to capture comprehensive data across our digital products.
• Develop and oversee tracking concepts for new feature rollouts.
• Configure and manage Google Tag Manager (GTM) for detailed event tracking.
• Utilize GA4 for advanced data analysis and insights.
• Integrate and leverage BigQuery for robust data management.
• Ensure best practice compliance in data governance and tracking (BGC).
• Be the technical tracking expert in App and Web environments, with proficiency in Adjust, Marketing Pixels, and other tracking technologies.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• A degree in a technical field or comparable qualification.
• Expertise in website and app tracking technologies
• Proficient with data reporting and visualization tools like GA4
• Strong SQL skills, knowledge of BigQuery and Google Cloud Platform is a plus.
• An up-to-date understanding of tracking challenges and a drive to master new platforms and methods.
• A natural aptitude for numbers and independent work.
• Fluent in English, both written and spoken.

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renewing the travel industry and while doing so reinventing the ways how businesses stay, work and pay.

Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter, and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.