SEO Manager (all genders)

City:  Remote
Job Function:  Tech
Job Area:  Product & IT
Seniority Level:  Mid-Senior level
Date:  Mar 27, 2024


The HRS Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of and HOTEL.DE that gradually transform into much more than “just” a platform. BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow´s upgraded travel experience. The goal of BTC is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management. Thus, BTC and its products, plays an important role in HRS´s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market. Your mission is to further develop and shape the "The HRS Business Travel Club" and its solutions and make it the next innovation of the HRS Group together with a great team.


As the SEO Manager for HRS Group's E-Commerce unit, you will lead our strategic initiatives to increase online visibility and improve organic search rankings through keyword optimisation and content effectiveness. Your role will involve developing and implementing comprehensive SEO strategies that focus on keyword performance, content optimisation and alignment with our business objectives. Leveraging your deep understanding of SEO practices, you will drive the content creation process to ensure maximum engagement and visibility across search engines, directly contributing to our organic traffic growth and customer acquisition.


  • Develop and implement a holistic SEO strategy, focusing on upper-funnel content to increase brand visibility and attract a broader audience. 
  • Play a key role in the ongoing development and SEO optimisation of our web booking platform to ensure it's ready to effectively capture and convert organic traffic.
  • Take ownership of tracking and analysing KPIs related to organic traffic - such as conversion rate, sessions, transactions. Use insights from SEO tools to make data-driven decisions and continually refine our approach.
  • Conduct in-depth keyword research and competitive market analysis. Stay on top of SEO trends and competitor strategies to identify opportunities for growth and improvement.
  • Create and oversee a content calendar that ensures the consistent publication of optimised, high-quality articles, blog posts, infographics and videos. 
  • Work directly with content creators to ensure that all content produced adheres to SEO best practices - including keyword optimisation, metadata, header tags and URL structuring - to boost online presence and search engine rankings.


  • Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
  • Minimum of 3 years of experience in SEO
  • Strong understanding of search engine algorithms, ranking strategies, and SEO best practices
  • Proficient in SEO tools (e.g., Audisto) and web analytics tools (e.g., GA4, Google Search Console)
  • Experience with website optimization tools and techniques, including mobile optimization, page speed enhancements, and schema markup
  • Excellent analytical, problem-solving, and decision-making skills
  • Strong communication and teamwork abilities, capable of working effectively across different departments and levels of the organization
  • Fluent in English, both written and spoken


Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renewing the travel industry and while doing so reinventing the ways how businesses stay, work and pay.

Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter, and more sustainable.


The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

Req ID:  17594

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