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Product Marketing Manager Innovation (m/f/d)

City:  Sydney
Job area:  Marketing
Job field:  Marketing
Seniority Level:  Mid-Senior level
Date:  Oct 21, 2021

At HRS “We love to make it happen”: We are the global market leader when it comes to tech- and data driven business travel solutions. Our enterprise business offers end-to-end hotel management solutions to more than 7,000 corporate businesses globally to simplify their business travel. State of the art service solutions like strategic consulting & hotel procurement, travel payment and expense solutions or efficient tools to manage corporate meetings and group booking facilitate the travel processes and guarantee savings along the value chain. Today we work globally with the Fortune 500, such as Google, China Mobile, Amazon, Siemens, Hitachi, Alibaba, Volkswagen, WorldBank.

Are you looking to join a tech company who is pioneering in its field, challenges the status quo and is an industry leader?  A critical Product Marketing Management role based in Sydney has become available - if you're passionate about strong product vision, customer empathy and delivering meaningful business outcomes, we’d love to hear from you.  You will support an emerging business line into a thriving business using your proven product marketing management skill set.


Your challenges
Leading the development of the value proposition for HRS’ Crisis Management and Insurance Platforms including buyer persona of the specific solutions on offer; cascading to all touchpoints and stakeholders to ensure a unified product positioning globally

  • Leading in-depth research to deliver insights into industry market trends, business drivers, customer behaviour and how the HRS solutions can address customer challenges
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Develop product messaging that differentiates new products and services from others in the market
  • Overseeing content strategy for this specific business segment; creating relevant and effective thought leadership and lead generation assets (such as whitepapers, e-books, webinars and articles) to attract, convert and retain customers across different stages of the customer journey
  • Gain insight into customer use of current products, untapped opportunities and buyer personas. Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Communicate the value of new products and services to the sales and marketing teams
  • Working closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on business objectives
  • Speak and present both internally and externally to promote the story of our product

Your Commitment
Studies in Marketing, Communications or similar relevant field

  • Previous working experience as a B2B Product Marketing Manager for 5+ years is desirable
  • Experience related to the government and/or insurance sectors will be viewed favourably but not essential.
  • Vast experience in Product Marketing, Content Marketing, Multi-Channel Marketing, Copy Writing
  • Being a creative thinker with a strategic vision and paying attention to details
  • Ability to connect to stakeholders and customers
  • Having outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Fluent in English

Your rewards
At HRS we feel globally united and mutually responsible, a belief that is rooted in our company history and values: Thinking and acting like an entrepreneur, with everyone across the whole company being given the opportunity to take full ownership to deliver on our shared vision every single day. You will work in a modern working environment with flexible working hours and the option to work from home. Our training and further education offers give you plenty of room for your personal growth and individual development.

The small print – want to know more?
Our global company is located in more than 30 locations in all continents and we inspire more than 850 employees every day. To fuel our international growth we are always looking for passionate experts who have a strong team-spirit and will take on the challenge to pioneer the international B2B travel Industry.

Interested? Have a look at all of our company benefits.
Let´s make it happen – become part of the HRS Group Team.

Find out more about the HRS Group brands and its segments:
HRS Smarttrip              DS Destination Solution                   HRS Group                      HRS Global Hotel Solution

Req ID:  10032

Job Segment: Product Marketing, Marketing Manager, Marketing Communications, Communications, Marketing